Repurpose your dress. Earn Money. Save the Planet.
Personal wedding dress resale service in the UK
WEAR IT, LOVE IT, PASS IT ON
Upload your dress, earn money and save the planet in a few quick and easy steps! If you have a designer wedding dress, wedding mini, engagement dress or veil and accessories that are current and in great, as new condition, why not sell them today and start making money?
House of Bridal can manage the entire selling process for you, taking care of every aspect so that you can focus on living your best life. From online marketing, to dry cleaning, to liaising with potential buyers to hosting private bridal appointments, everything is taken care of, so that you don’t have to!
I offer a personal resale service, a little like a luxury concierge service that values, markets and sells on your behalf. No robots, no AI, just real life talk with a bridal expert who will give you the best preloved price for your dress. When your dress sells, you get paid, easy!
So if you have a designer wedding dress taking up space in your wardrobe (and lets face it, they do take up the most space) now is the perfect time to give it a new story!
Save water, reduce emissions and share the love, all the while earning some extra money!
Lets sell your dress,
Louise

Sell your wedding dress
It’s quick and easy to sell your wedding dress and items with House of Bridal. I manage all aspects of the sale from marketing to liaising with potential buyers to actually selling your dress. The unique difference to online selling platforms is that I enable potential buyers to view and try on the dress here at my luxurious private boutique with a stylist on hand to promote and push the sale of your dress. Offering appointments is key to increasing sales and with every dress fully insured against damage and cared for exclusively by myself, selling your dress has never been so easy.
Simply complete the easy application form below, grab a cuppa and let me manage your dress sale for you.
So whether you are a designer, a bridal boutique, a bride or just have a beautiful dress hiding in your closet, help House of Bridal to make a difference today and lets change lives together, one dress at a time.
How it works
Selling your wedding dress the easy way!
- Fill in the easy online application giving all of the information requested
- If your dress meets the criteria, I’ll be in touch
- Your dress will get valued for the preloved market
- We complete the contract, either online or in person
- You bring or send your dress to the boutique for sale
- Lots of wedding dress magic sales stuff occurs
- Your dress sells, you get paid!


Essential Criteria to Sell Your Dress
In order to sell your dress, please check my criteria below!
It must be a genuine designer dress (I do not accept Wed2be, Shein etc)
Dresses must be under a few years old or at least a current style (see Instagram page for inspiration)
Your items must be in excellent condition (I can organise dry cleaning on your behalf)
Dresses can be new or preloved
Note: Dresses shortened to 5’3 or under heights may be tricker to sell
Wedding Dress Dry Cleaning
Dry Cleaning your wedding dress the easy way!
I work closely with multi award winning wedding dress dry cleaning service Boxed Bridal. Boxed Bridal have cleaned my boutique wedding dresses since 2013 and are the gold standard when it comes to not only handling your wedding dresses with care, but removing those stubborn post wedding stains.
I have partnered with Boxed Bridal to help brides across the UK dry clean their wedding dresses prior to resale. Enquire today about wedding dress dry cleaning.
- Specialist UK wedding dress dry cleaners
- 30+ years experience
- Accepts wedding dresses from across the UK
- Making selling your dress even easier
Simply fill in the dress sale enquiry form above or whatsapp House of Bridal directly to enquire about dry cleaning your wedding dress today.

The Process (its easy- promise!)

01.
Application
Please complete the quick and easy form below, giving details about the dress or item that you would like to sell.
If your dress or item meets the criteria and there is an opening to sell your dress at the boutique, you will receive a text, whatsapp or email to confirm.

02.
Value and contract
House of Bridal will clarify any further details needed then provide you with a free valuation for your dress or item.
If you are happy to proceed, we will complete the contract. There are 3 options here.
- Complete the contract online
- Arrange to complete the contract at the Hampshire boutique
- Look out for a Dress Rewind pop up near you.

03.
Getting your dress to the boutique
Once the contract is complete, you can either:
- Book a date to bring your dress to the boutique
- Send your dress to the boutique
- Bring your dress to one of the Dress Rewind UK pop up events across the UK
And that is it- quick, simple and easy!
Testimonials
Brides Are Saying
Lou is just incredible! From the very get go she was so lovely and helpful. She was so welcoming and helped show me all her special dresses. She offered such helpful tips on each dress and made my decision 1000x easier! I would highly recommend House of Bridal if you’re looking for a unique dress with a special story behind it. Absolutely loved my wedding dress buying experience!
Bride
I started looking for my wedding dress after getting engaged, went to all the standard dress shops and felt very restricted as most places can only offer a couple of designers who’s styles tend to be similar, with a very high price tag and a long wait time. I followed House of Bridal on Instagram when I fell pregnant and couldn’t wait to visit once my son was born. I was not disappointed. The range of dresses that actually suited my body shape far exceeded my expectations. Not only did I find my dream dress but also at a fraction of the original cost, plus I got to take it away with me the same day! Could not recommend this experience enough, Louise was fabulous and far surpassed any store I visited previously. Please do consider checking House of Bridal out for any occasion dress you may need.

Bride
Every part of the service House of Bridal provided made me feel so welcome and at ease, nothing was ever too much time or trouble! Louise has taken care of all the dry cleaning arrangements for my dress and veil, even making the journey with multiple dresses from other customers, a much more sustainable option rather than all of us brides driving individually.

Bride
We had the most wonderful experience at The House of Bridal. Louise made my daughter feel like the most beautiful girl in the world ! Nothing was too much and her kindness and professionalism was absolutely 5 star. Thank you Louise for such a special amazing morning ! I couldn’t recommend her enough !!
Mother of the Bride
The most wonderful, warm & friendly bridal experience ever! I called Lou for an appointment quite late in the week & bless her, she moved her diary round so I could have my appointment. She made me feel like a queen from the moment we got there. So friendly, uplifting & chatty. She really built me up to feeling confident in the dresses.
Bride to be
Selling FAQ’s
I can accept designer:
- WEDDING DRESSES
- BRIDAL MINIS
- ENGAGEMENT DRESSES
- BRIDAL EVENING GOWNS
- VEILS AND ACCESSORIES
All items must be in excellent sellable condition and should not be older than 4 years (unless a current designer style.) If unsure, please check out my Instagram page to see the kinds of dresses sold here!)
Items should be in excellent, sellable condition. I accept both new and preloved dresses and items as well as ex sample dresses. I can arrange specialist wedding dress dry cleaning for you through my partners Boxed Bridal.
It would be absolutely lovely if it is but I am also happy to arrange and take care of dry cleaning for you through my trusted partners Boxed Bridal.
I can arrange to take your dress to Boxed Bridal on your behalf for dry cleaning, collect and value your dress and then you can decide if you would like to go ahead with resale or you can arrange to have your dress redelivered back to you. All dry cleaning and postage costs are yours. I do not charge you extra for this service.
Yes, all postage costs to either send or have your dress returned to you are yours. House of Bridal is not responsible for delivery or delivery charges.
You also have the option to bring your dress to the boutique- just get in touch to make an appointment.
Or you can book to attend Bride Rewind at a location near you. This is a House of Bridal pop up especially for customers wishing to sell their dress.
If possible wrap your item in tissue paper and pop into a waterproof bag. Seal the bag with tape and then pop into a sturdy box. Please remember to add your signed and printed contract sent to you via email into the box before taping up well.
Bride Rewind is a pop up event across the UK that enables customers who are looking to sell their dresses, to book an appointment and meet with Lou in person to discuss selling their dress. Customers can share a glass of fizz over the contract, ask any questions and of course, if happy, leave their dress with Lou to bring back to the boutique, saving on postage! It a great way to share your wedding dress story with the lady herself and celebrate your dress starting her new journey!
This is a great question with no definitive answer however designers that I specialise and that sell really well here are:
Made with Love, Suzanne Neville, Chosen By Kyha, Berta, Milla Nova, Pen Liv, Enzoani, Riki Dalal, Eva Lendel, Justin Alexander, Essense of Australia, Madi Lane, Pronovias, Rebecca Ingram, Anne Barge, Steven Khalil, Vera Wang, Pallas Couture, Hera Couture, Leah De Gloria, Ines DE Santo, Rue De Seine, Zuhair Murad, Monique Lhuillier.
I work with Ecologi and The Big Blue Ocean Cleanup, making a donation to them every time a bride buys a dress.
The bride can choose whether she would like a tree planted with Ecologi or plastic to be removed from the ocean with The Big Blue Ocean Cleanup.
No, unfortunately I cannot sell bridesmaid dresses for you.
Yes of course!
Yes of course. Once your application has been approved, you can box up your wedding dress and send it to the boutique. The boutique address will be given to you once sale has been agreed.
Yes absolutely. I have a special collection of petite dresses (size 0-UK 8) and can usually accept dresses that have been altered although this may make selling a little harder. Shortened straps and short hems can be restrictive for new brides.
Absolutely. I require one months notice in writing and return delivery is at your cost.
Great question! Firstly I will carefully review the information that you have supplied to ensure that your item is the right fit for our boutique!
If your dress ticks the boxes, then I will be in contact via email, text or whatsapp with the next steps.



